Flagship proof

StoneCo moved from 6% to 15%+ sales conversion after the commercial path was repaired.

The business already had activity. The leak was sitting between offer structure, value framing, sales behavior, follow-up, and execution discipline.

Sales conversion6% -> 15%+
ROIReported 7x-12x
Timeline~4 months

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Problem

Commercial activity existed, but sales conversion and ROI were underperforming because the system between offer, value framing, sales process, follow-up, and execution was leaking.

Intervention

Kamil redesigned the sales process, improved value framing, trained consultative selling, tightened follow-up, and reduced friction through better automation and alignment.

Outcome

The public-safe result was a move from 6% to 15%+ sales conversion in roughly four months, with reported 7x-12x ROI.

What Changed

Offer structure became easier to buy
Value framing became clearer inside the sales motion
Consultative selling behavior improved
Follow-up and automation reduced avoidable drag

What This Proves

Many firms do not need more demand first
The leak often sits between message, sales, and close
The front door should be a diagnostic, not a vague strategy call

Next Step

If this looks familiar, the next move is to name the leak in your own system.

The Bleed Audit exists to find where revenue is leaking, quantify the cost, and decide whether a repair sprint is justified.

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